Ask Difference

Asure vs. Assure — Which is Correct Spelling?

Edited by Tayyaba Rehman — By Fiza Rafique — Updated on March 31, 2024
Asure is an incorrect spelling, while Assure is the correct spelling meaning to give confidence or guarantee.
Asure vs. Assure — Which is Correct Spelling?

Which is correct: Asure or Assure

How to spell Assure?


Incorrect Spelling


Correct Spelling

Key Differences

Recall "assurance" to remember the correct spelling of "assure."
Envision giving someone "assistance" which also starts with "ass-".
"Assure" has a double 's' while "Asure" does not.
Think of the word "sure" and add an 'as' at the beginning.
Say it aloud as “uh-shure,” listening for the “shure” sound.

How Do You Spell Assure Correctly?

Incorrect: We must asure the clients that their data is secure.
Correct: We must assure the clients that their data is secure.
Incorrect: Can you asure me that this is the best route?
Correct: Can you assure me that this is the best route?
Incorrect: He tried to asure her with a promise.
Correct: He tried to assure her with a promise.
Incorrect: I can asure you that everything will be okay.
Correct: I can assure you that everything will be okay.
Incorrect: Let me asure you of my intentions.
Correct: Let me assure you of my intentions.

Assure Definitions

To guarantee or promise.
The warranty assures the product's quality.
To be certain of something's occurrence.
This method assures accurate results.
To inform positively to dispel doubts.
I assure you, she's trustworthy.
To make certain or ensure.
Procedures assure the safety of passengers.
To inform positively, as to remove doubt
Assured us that the train would be on time.
To cause to feel sure
A gesture that assured her of his devotion.
To give confidence to; reassure.
To make certain; ensure
"Nothing in history assures the success of our civilization" (Herbert J. Muller).
To make safe or secure
"We would rather forgo certain benefits in order to be assured against certain evils" (Alfred E. Smith).
Chiefly British To insure, as against loss.
(transitive) To make sure and secure; ensure.
To give (someone) confidence in the trustworthiness of (something).
I assure you that the program will work smoothly when we demonstrate it to the client.
He assured of his commitment to her happiness.
(obsolete) To guarantee, promise (to do something).
(transitive) To reassure.
To make sure or certain; to render confident by a promise, declaration, or other evidence.
His promise that thy seed shall bruise our foe . . . Assures me that the bitterness of deathIs past, and we shall live.
To declare to, solemnly; to assert to (any one) with the design of inspiring belief or confidence.
I dare assure thee that no enemyShall ever take alive the noble Brutus.
To confirm; to make certain or secure.
And it shall be assured to him.
And hereby we know that we are of the truth, and shall assure our hearts before him.
To affiance; to betroth.
To insure; to covenant to indemnify for loss, or to pay a specified sum at death. See Insure.
Make certain of;
This nest egg will ensure a nice retirement for us
Preparation will guarantee success!
Inform positively and with certainty and confidence;
I tell you that man is a crook!
Assure somebody of the truth of something with the intention of giving the listener confidence;
I assured him that traveling to Cambodia was safe
Be careful or certain to do something; make certain of something;
He verified that the valves were closed
See that the curtains are closed
Control the quality of the product
Cause to feel sure; give reassurance to;
The airline tried to reassure the customers that the planes were safe
Make a promise or commitment
To give confidence in the certainty of an outcome.
His skills assure success.

Assure Meaning in a Sentence

I assure you, we're doing everything possible to solve the problem.
I can assure you that your feedback has been taken seriously.
To assure accuracy, the data was checked multiple times.
Please assure me that you will be careful.
Assure yourself of the best choice by doing thorough research.
To assure smooth operation, regular maintenance is required.
The policy is designed to assure customers' satisfaction.
The safety measures assure that accidents are minimized.

Assure Idioms & Phrases

Assure success

To guarantee or make certain of success.
Proper preparation will assure success in the exams.

I assure you

Used to emphasize the truth of a statement.
I assure you, the event will start on time.

Assure compliance

To ensure that rules or standards are followed.
The agency will take measures to assure compliance with the law.

Assure someone of something

To make someone confident about something.
The coach assured the team of his confidence in their abilities.

To assure oneself of something

To make certain of something.
He visited the site to assure himself of its safety.

Assure a welcome

To guarantee that someone will be warmly received.
You can assure a welcome anytime you visit us.

Common Curiosities

What is the pronunciation of Assure?

It's pronounced as uh-shur.

What is the verb form of Assure?

"Assure" itself is a verb.

Which vowel is used before Assure?

It depends on the context, but often no specific vowel precedes "assure."

Why is it called Assure?

The term "assure" derives from Old French "asseurer" meaning to assure, reassure.

Which preposition is used with Assure?

Prepositions like "of" can be used, as in "assure someone of something."

What is the root word of Assure?

The root is from Old French "asseurer."

Which article is used with Assure?

"Assure" can be preceded by "to" when it is used infinitively, e.g., "to assure."

What is the plural form of Assure?

Verbs don't have plural forms.

Which conjunction is used with Assure?

Any conjunction can be used, depending on the sentence's context.

Is Assure a negative or positive word?

Generally positive, as it relates to giving confidence or guarantees.

What is the singular form of Assure?

"Assure" doesn't have a singular or plural as it's a verb.

Is Assure an abstract noun?

No, "assure" is a verb.

Is the word Assure is Gerund?

No, but its gerund form is "assuring."

How many syllables are in Assure?

There are two syllables.

What is a stressed syllable in Assure?

The second syllable "sure" is stressed.

What is the opposite of Assure?

Doubt or question.

Is Assure an adverb?

No, "assure" is not an adverb.

Is the word “Assure” a Direct object or an Indirect object?

"Assure" is a verb. However, in a sentence, the thing being assured can be a direct object.

What is another term for Assure?

Guarantee, ensure, promise.

What is the first form of Assure?

The first form is "assure."

What is the second form of Assure?

The second form is "assured."

Is Assure a noun or adjective?

"Assure" is a verb.

Is Assure a vowel or consonant?

"Assure" is a word, not a single letter. It contains both vowels and consonants.

Is Assure a collective noun?

No, "assure" is a verb.

Is the Assure term a metaphor?

No, but it can be used metaphorically in certain contexts.

Is the word Assure is imperative?

Yes, it can be used in the imperative form, e.g., "Assure me!"

What part of speech is Assure?

It is a verb.

Which determiner is used with Assure?

Determiners like "this" or "that" can be used, depending on the context.

Is Assure a countable noun?

"Assure" is not a noun.

How do we divide Assure into syllables?


What is the third form of Assure?

The third form is "assured."

How is Assure used in a sentence?

Example: "Let me assure you, everything will be alright."

Share Your Discovery

Share via Social Media
Embed This Content
Embed Code
Share Directly via Messenger
Previous Comparison
Fustrate vs. Frustrate

Author Spotlight

Written by
Fiza Rafique
Fiza Rafique is a skilled content writer at, where she meticulously refines and enhances written pieces. Drawing from her vast editorial expertise, Fiza ensures clarity, accuracy, and precision in every article. Passionate about language, she continually seeks to elevate the quality of content for readers worldwide.
Tayyaba Rehman is a distinguished writer, currently serving as a primary contributor to As a researcher in semantics and etymology, Tayyaba's passion for the complexity of languages and their distinctions has found a perfect home on the platform. Tayyaba delves into the intricacies of language, distinguishing between commonly confused words and phrases, thereby providing clarity for readers worldwide.

Popular Spellings

Featured Misspellings

Trending Misspellings

New Misspellings