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Meesho vs. Amazon — What's the Difference?

By Tayyaba Rehman — Published on January 25, 2024
Meesho is an Indian social e-commerce platform focused on enabling small businesses and individuals to start their online stores via social channels, while Amazon is a global online marketplace offering a wide range of products and services.
Meesho vs. Amazon — What's the Difference?

Difference Between Meesho and Amazon


Key Differences

Meesho, founded in India, operates as a social commerce platform that primarily enables small businesses and individual entrepreneurs to sell products through social media channels. Amazon, a global e-commerce giant, offers a broad online marketplace where consumers can purchase a wide variety of products directly.
Meesho's business model is centered around empowering resellers who curate and sell products within their social networks, often using platforms like WhatsApp and Facebook. In contrast, Amazon functions as a conventional online retailer, where transactions occur directly on its platform between buyers and sellers.
Meesho provides a platform for micro-entrepreneurs, many of whom are homemakers or small shop owners, to start their online business with minimal investment. Amazon caters to a wide range of customers and sellers, from individual sellers to large brands, offering a more traditional e-commerce experience.
In terms of product range, Meesho specializes in categories like fashion, home, and beauty products, focusing on the Indian market. Amazon offers a vast array of products, from electronics to groceries, serving a global customer base.
Meesho leverages the power of social media and personal networks for sales and marketing, whereas Amazon relies more on its robust platform, search engine optimization, and a variety of marketing strategies, including Prime membership benefits.

Comparison Chart

Business Model

Social commerce platform for resellers
Global online marketplace

Target Users

Small businesses, individual entrepreneurs
Wide range of customers and sellers

Operational Focus

Empowering micro-entrepreneurs via social networks
Direct online retailing

Product Categories

Fashion, home, beauty in Indian market
Diverse range including electronics, groceries globally

Marketing Approach

Utilizes social media and personal networks
Uses platform strength, SEO, Prime benefits

Compare with Definitions


Minimal Investment Business: Ideal for starting online businesses easily.
With Meesho, one can start a business without significant investment.


Diverse Product Range: Sells an extensive array of products.
You can find almost any product on Amazon, from groceries to gadgets.


Empowerment of Resellers: Focuses on small-scale entrepreneurs.
Meesho provides homemakers an opportunity to earn through reselling.


Global Online Marketplace: Offers a wide variety of products online.
Amazon is my go-to platform for everything from books to electronics.


Indian Market Focus: Specializes in products for the Indian consumer.
Meesho offers a range of fashion and home products popular in India.


Direct Retail Experience: Facilitates direct purchasing on its platform.
Amazon provides a seamless shopping experience with easy checkouts.


Social Commerce Platform: Enables selling through social media.
Meesho has revolutionized how individuals can sell products online.


Prime Membership Benefits: Offers additional services to Prime members.
With my Amazon Prime membership, I get faster delivery and access to exclusive deals.


Network-Based Selling: Leverages personal networks for sales.
Sellers on Meesho utilize their social networks to market products.


A member of a legendary nation of women warriors reputed to have lived in ancient Scythia.


Often amazon A tall, aggressive, strong-willed woman.


Often amazon Any of various predominantly green parrots of the genus Amazona, native to Central and South America and sometimes kept as pets.


A tall, strong, athletic woman.
Although the evidence for real Amazons is thin, women athletes are often dubbed amazons.


A fairy chess piece which combines the moves of the queen and the knight.


An amazon parrot


One of a fabulous race of female warriors in Scythia; hence, a female warrior.


A tall, strong, masculine woman; a virago.


A name numerous species of South American parrots of the genus Chrysotis


A large strong and aggressive woman


(Greek mythology) one of a nation of women warriors of Scythia (who burned off the right breast in order to use a bow and arrow more effectively)


A major South American river; flows into the South Atlantic; the world's 2nd longest river (4000 miles)


Mainly green tropical American parrots


Global Customer Base: Serves customers worldwide.
Amazon's global presence means I can order products from almost anywhere in the world.

Common Curiosities

What kind of products does Meesho specialize in?

Meesho specializes in fashion, home, and beauty products, primarily catering to the Indian market.

What is Meesho best known for?

Meesho is known for its social commerce model, empowering individuals to start their online businesses with minimal investment.

Can anyone sell on Meesho?

Yes, Meesho is designed for anyone to start selling online, particularly targeting small businesses and individual entrepreneurs.

How does selling on Meesho work?

Sellers on Meesho use their social networks to promote and sell products, often through platforms like WhatsApp and Facebook.

What marketing strategies does Meesho use?

Meesho leverages social media and personal networks for marketing and sales.

What makes Amazon different from Meesho?

Amazon is a global online marketplace with a vast range of products and a direct retail experience, unlike Meesho's social commerce model.

How does Amazon's product range compare to Meesho's?

Amazon offers a more extensive product range across various global markets compared to Meesho's more focused product categories.

What are Amazon Prime benefits?

Amazon Prime offers benefits like free fast shipping, exclusive deals, and access to streaming services.

Who typically shops on Meesho?

Meesho is popular among individuals looking for affordable fashion and home products, and among resellers in India.

Are Meesho and Amazon competitors?

While they operate in similar online retail spaces, their business models and target audiences differ significantly.

Is Meesho limited to India?

Currently, Meesho primarily operates in the Indian market.

Is Amazon's delivery faster than Meesho's?

Amazon's delivery times can be faster, especially for Prime members, but it varies based on the seller and location.

How does Amazon cater to different international markets?

Amazon adjusts its product offerings and services to suit the preferences and needs of various international markets.

Can I buy electronic goods on Meesho?

Meesho's product range is primarily focused on fashion, home, and beauty, with limited electronic goods offerings compared to Amazon.

Do both platforms offer customer support?

Yes, both Meesho and Amazon provide customer support, though the nature and extent may vary.

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Author Spotlight

Written by
Tayyaba Rehman
Tayyaba Rehman is a distinguished writer, currently serving as a primary contributor to As a researcher in semantics and etymology, Tayyaba's passion for the complexity of languages and their distinctions has found a perfect home on the platform. Tayyaba delves into the intricacies of language, distinguishing between commonly confused words and phrases, thereby providing clarity for readers worldwide.

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