Ask Difference

Turnover vs. Revenue — What's the Difference?

By Tayyaba Rehman — Updated on October 5, 2023
Turnover refers to the total sales made by a business, whereas Revenue is the income earned before any expenses are subtracted. Both involve incoming money but can be used in different contexts.
Turnover vs. Revenue — What's the Difference?

Difference Between Turnover and Revenue

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Key Differences

Turnover denotes the total sales or the amount of money taken by a business in a particular period. In contrast, Revenue symbolizes the income that a company generates before any expenses, including debts, taxes, and operating costs, are deducted.
Tayyaba Rehman
Oct 05, 2023
Turnover can also imply the rate at which assets, like inventory or investments, are replaced or sold within a particular period. However, Revenue strictly refers to the total income received from the company’s primary activities like sales of goods or services.
Tayyaba Rehman
Oct 05, 2023
Turnover, in a non-financial context, can also refer to the rate at which employees leave and join a company, indicating the stability of the workforce. Whereas, Revenue maintains its definition related strictly to the financial income of an entity.
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Oct 05, 2023
In certain global regions, Turnover is sometimes used interchangeably with Revenue when discussing financial reports, implying the total receipts from sales. Nonetheless, Revenue is universally understood in financial terms, representing the gross income of a business.
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Oct 05, 2023
Turnover might be used to gauge the efficiency or effectiveness of an entity's asset usage or staff retention. On the flip side, Revenue is a critical indicator of a company’s performance, often analyzed to comprehend the business’s growth and profitability.
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Oct 05, 2023
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Comparison Chart

Definition

Total sales or employee retention rate.
Income before expenses.
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Financial Context

Sometimes synonymous with revenue in specific regions.
Universally recognized as total income.
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Non-financial Context

Can refer to employee or asset movement.
Always pertains to income.
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Analytical Usage

Used to assess asset utilization or staff retention.
Used to evaluate a company’s performance.
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Application

Can pertain to various business aspects (financial/HR).
Strictly pertains to financial context.
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Oct 05, 2023

Compare with Definitions

Turnover

The total sales generated by a company.
The small retailer had an annual turnover of $500,000.
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Revenue

The financial income generated by a business entity.
The revenue of the tech company has grown this quarter.
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Turnover

The rate of employee exits and hires.
The company is addressing its high turnover rate.
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Revenue

Money received from the sale of goods/services.
Ticket sales constituted a major part of the revenue.
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Turnover

The rate of selling and replacing inventory.
The shop has rapid turnover in fresh produce.
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Revenue

The total income before deducting any expenses.
The company's revenue exceeded projections.
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Turnover

The amount of money taken by a business in a particular period
A turnover approaching £4 million
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Revenue

In accounting, revenue is the income or increase in net assets that an entity has from its normal activities (in the case of a business, usually from the sale of goods and services to customers). Commercial revenue may also be referred to as sales or as turnover.
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Turnover

The rate at which employees leave a workforce and are replaced
High staff turnover left the program with too many young instructors
An annual turnover of staff as high as 100%
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Revenue

Income, especially when of an organization and of a substantial nature
Traders have lost £10,000 in revenue since the traffic scheme was implemented
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Turnover

A small pie made by folding a piece of pastry over on itself to enclose a sweet filling
An apple turnover
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Revenue

The income of a government from all sources appropriated for the payment of the public expenses.
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Turnover

(in a game) a loss of possession of the ball to the opposing team
The team were sitting on their lead and taking care to avoid turnovers
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Revenue

Yield from property or investment; income.
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Turnover

The act or fact of turning over
Preventing the turnover of vehicles in accidents.
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Revenue

All the income produced by a particular source.
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Turnover

An abrupt change or transfer, as of power or ownership.
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Revenue

A governmental department set up to collect public funds.
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Turnover

A small pastry made by covering one half of a piece of dough with a filling, folding the other half over on top, and sealing the edges.
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Revenue

The income returned by an investment.
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Oct 23, 2019

Turnover

The number of times a particular stock of goods is sold and restocked during a given period of time.
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Revenue

The total income received from a given source.
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Turnover

The amount of business transacted during a given period of time.
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Revenue

All income generated for some political entity's treasury by taxation and other means.
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Turnover

The number of shares of stock sold on the market during a given period of time.
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Revenue

(accounting) The total sales; turnover.
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Turnover

The number of things that are replaced by others of the same kind, or the rate at which this happens
The turnover of red blood cells.
A rapid turnover of hospital patients.
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Revenue

(accounting) The net income from normal business operations; net sales.
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Turnover

The number of workers that have left a workplace or industry and been replaced in a given period of time, or the rate at which this happens.
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Revenue

(figurative) A return; something paid back.
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Turnover

The ratio of this number to the number of employed workers in a workplace.
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Revenue

(intransitive) To generate revenue.
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Turnover

(Sports) A loss of possession of the ball or puck to the opposing team, as by a misplay or an infraction of the rules.
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Revenue

(transitive) To supply with revenue.
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Turnover

Capable of being turned or folded down or over
A turnover collar.
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Revenue

That which returns, or comes back, from an investment; the annual rents, profits, interest, or issues of any species of property, real or personal; income.
Do not anticipate your revenues and live upon air till you know what you are worth.
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Oct 23, 2019

Turnover

The amount of money taken as sales transacted in a given period.
The company had an annual turnover of $500,000.
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Revenue

Hence, return; reward; as, a revenue of praise.
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Turnover

The frequency with which stock is replaced after being used or sold, workers leave and are replaced, a property changes hands, etc.
High staff-turnover can lead to low morale amongst employees
Those apartments have a high turnover because they are so close to the railroad tracks.
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Oct 23, 2019

Revenue

The annual yield of taxes, excise, customs, duties, rents, etc., which a nation, state, or municipality collects and receives into the treasury for public use.
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Turnover

A semicircular pastry made by turning one half of a circular crust over the other, enclosing the filling (usually fruit).
They only served me one apple turnover for breakfast.
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Revenue

The entire amount of income before any deductions are made
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Turnover

(sports) A loss of possession of the ball without scoring.
The Nimrods committed another dismaying turnover en route to another humiliating loss.
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Revenue

Government income due to taxation
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Turnover

A measure of leg speed: the frequency with which one takes strides when running, typically given in strides per minute.
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Revenue

Earnings obtained from a company’s primary activities.
Product sales are the primary source of revenue.
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Turnover

The act or result of overturning something; an upset.
A bad turnover in a carriage
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Revenue

The overall financial yield from operations.
Advertisements significantly boost the website’s revenue.
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Turnover

(dated) An apprentice, in any trade, who is handed over from one master to another to complete his time.
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Turnover

Capable of being turned over; designed to be turned over.
A turnover collar
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Turnover

The act or result of turning over; an upset; as, a bad turnover in a carriage.
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Turnover

A semicircular pie or tart made by turning one half of a circular crust over the other, inclosing the fruit or other materials; as, an apple turnover.
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Turnover

An apprentice, in any trade, who is handed over from one master to another to complete his time.
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Turnover

Admitting of being turned over; made to be turned over; as, a turnover collar, etc.
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Turnover

The ratio of the number of workers that had to be replaced in a given time period to the average number of workers
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Turnover

Made by folding a piece of pastry over a filling
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Turnover

The volume measured in dollars;
The store's dollar volume continues to rise
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Turnover

The act of upsetting something;
He was badly bruised by the upset of his sled at a high speed
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Turnover

The amount of business done in a given time.
The turnover in the holiday season spiked significantly.
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Turnover

The number of times a particular asset is replaced.
The fund had a 20% turnover in equities last year.
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Common Curiosities

Can turnover sometimes be used similarly to revenue?

Yes, in some regions, turnover might equate to total sales.
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Is revenue always related to finance and accounting?

Yes, it always pertains to the income of a business.
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Does revenue consider company expenses?

No, revenue does not account for deductions or expenses.
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How does high turnover impact a business?

It might indicate instability or imply more recruitment/training costs.
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Is turnover always a financial term?

No, it can refer to employee retention rates too.
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Can turnover refer to inventory management?

Yes, it can indicate how frequently inventory is sold/replaced.
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Is revenue impacted by employee retention?

Not directly, but employee retention might indirectly impact it.
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Is a business with high turnover always successful?

Not necessarily, as the term can refer to several different aspects.
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Does higher revenue always imply profit?

No, as profit is determined after subtracting all expenses.
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Does turnover indicate business profitability?

Not directly, but it can show the effectiveness in aspects like inventory management.
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Can a company have high revenue but low profit?

Yes, if the expenses are also high, profit can be low despite high revenue.
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Author Spotlight

Written by
Tayyaba Rehman
Tayyaba Rehman is a distinguished writer, currently serving as a primary contributor to askdifference.com. As a researcher in semantics and etymology, Tayyaba's passion for the complexity of languages and their distinctions has found a perfect home on the platform. Tayyaba delves into the intricacies of language, distinguishing between commonly confused words and phrases, thereby providing clarity for readers worldwide.

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