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Brand vs. Commodity — What's the Difference?

Brand vs. Commodity — What's the Difference?

Difference Between Brand and Commodity

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Brand

A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders.

Commodity

In economics, a commodity is an economic good, usually a resource, that has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them.The price of a commodity good is typically determined as a function of its market as a whole: well-established physical commodities have actively traded spot and derivative markets. The wide availability of commodities typically leads to smaller profit margins and diminishes the importance of factors (such as brand name) other than price.

Brand

A type of product manufactured by a particular company under a particular name
A new brand of soap powder

Commodity

Something useful that can be turned to commercial or other advantage
"Left-handed, power-hitting third basemen are a rare commodity in the big leagues" (Steve Guiremand).

Brand

An identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding iron
The brand on a sheep identifies it as mine
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Commodity

A product or service that is indistinguishable from ones manufactured or provided by competing companies and that therefore sells primarily on the basis of price rather than quality or style.

Brand

A piece of burning or smouldering wood
He took two burning brands from the fire

Commodity

(Archaic) Advantage; benefit.

Brand

A sword.

Commodity

Anything movable (a good) that is bought and sold.

Brand

Mark with a branding iron
The seller had branded the animal with his grandfather's name
Regulations concerning the branding, movement, and sale of cattle

Commodity

Something useful or valuable.

Brand

Assign a brand name to.

Commodity

(economics) Raw materials, agricultural and other primary products as objects of large-scale trading in specialized exchanges.
The price of crude oil is determined in continuous trading between professional players in World's many commodities exchanges.

Brand

A trademark or distinctive name identifying a product, service, or organization.

Commodity

(marketing) Undifferentiated goods characterized by a low profit margin, as distinguished from branded products.
Although they were once in the forefront of consumer electronics, the calculators have become a mere commodity.

Brand

A product or service so identified
Bought a popular brand of soap.

Commodity

(Marxism) Anything which has both a use-value and an exchange-value.

Brand

An association of positive qualities with a widely recognized name, as of a product line or celebrity
The company tried to improve its brand by donating money to charity.

Commodity

(obsolete) Convenience; usefulness, suitability.

Brand

A distinctive category; a particular kind
A brand of comedy that I do not care for.

Commodity

(obsolete) Self-interest; personal convenience or advantage.

Brand

A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.

Commodity

Convenience; accommodation; profit; benefit; advantage; interest; commodiousness.
Drawn by the commodity of a footpath.
Men may seek their own commodity, yet if this were done with injury to others, it was not to be suffered.

Brand

A mark burned into a person's flesh, as to identify a convicted criminal or a slave.

Commodity

That which affords convenience, advantage, or profit, especially in commerce, including everything movable that is bought and sold (except animals), - goods, wares, merchandise, produce of land and manufactures, etc.

Brand

A mark burned into a person's flesh for ornamental or aesthetic purposes.

Commodity

A parcel or quantity of goods.
A commodity of brown paper and old ginger.

Brand

An association of disgrace or notoriety with something; a stigma.

Commodity

Articles of commerce

Brand

A branding iron.

Brand

A piece of burning or charred wood.

Brand

(Archaic) A sword
“So flashed and fell the brand Excalibur” (Tennyson).

Brand

To mark with a hot iron, as to show ownership
Branded the steer.

Brand

To provide with or publicize using a brand name or other readily recognized identifier
A line of cars branded with mythological names.

Brand

To consider or label as disgraceful or infamous; stigmatize
Branded the deserters as cowards.

Brand

To impress firmly; fix ineradicably
Imagery of the war has branded itself into the national consciousness.

Brand

A conflagration; a flame.

Brand

A piece of burning wood or peat, or a glowing cinder.
To burn something to brands and ashes.

Brand

A torch used for signaling.

Brand

(archaic) A sword.

Brand

A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.

Brand

A branding iron.

Brand

The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.

Brand

A specific product, service, or provider so distinguished.
Some brands of breakfast cereal contain a lot of sugar.

Brand

(by extension) Any specific type or variety of something; a distinct style or manner.
I didn’t appreciate his particular brand of flattery.
New Orleans brand sausage; Danish brand ham

Brand

The public image or reputation and recognized, typical style of an individual or group.

Brand

A mark of infamy; stigma.

Brand

Any minute fungus producing a burnt appearance in plants.

Brand

(transitive) To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
When they caught him, he was branded and then locked up.

Brand

(transitive) To mark (especially cattle) with a brand as proof of ownership.
The ranch hands had to brand every new calf by lunchtime.

Brand

(transitive) To make an indelible impression on the memory or senses.
Her face is branded upon my memory.

Brand

(transitive) To stigmatize, label (someone).
He was branded a fool by everyone that heard his story.

Brand

To associate a product or service with a trademark or other name and related images.
They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.

Brand

A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct.
Snatching a live brand from a wigwam, Mason threw it on a matted roof.

Brand

A sword, so called from its glittering or flashing brightness.
Paradise, so late their happy seat,Waved over by that flaming brand.

Brand

A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc., of the contents, or upon an animal, to designate ownership; - also, a mark for a similar purpose made in any other way, as with a stencil. Hence, figurately: Quality; kind; grade; as, a good brand of flour.

Brand

A mark put upon criminals with a hot iron. Hence: Any mark of infamy or vice; a stigma.
The brand of private vice.

Brand

An instrument to brand with; a branding iron.

Brand

Any minute fungus which produces a burnt appearance in plants. The brands are of many species and several genera of the order Pucciniæi.

Brand

To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict).

Brand

To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc.

Brand

Fig.: To fix a mark of infamy, or a stigma, upon.
The Inquisition branded its victims with infamy.
There were the enormities, branded and condemned by the first and most natural verdict of common humanity.

Brand

To mark or impress indelibly, as with a hot iron.
As if it were branded on my mind.

Brand

A name given to a product or service

Brand

A recognizable kind;
There's a new brand of hero in the movies now
What make of car is that?

Brand

Identification mark on skin, made by burning

Brand

A piece of wood that has been burned or is burning

Brand

A symbol of disgrace or infamy;
And the Lord set a mark upon Cain

Brand

A cutting or thrusting weapon with a long blade

Brand

Burn with a branding iron to indicate ownership; of animals

Brand

To accuse or condemn or openly or formally or brand as disgraceful;
He denounced the government action
She was stigmatized by society because she had a child out of wedlock

Brand

Mark or expose as infamous;
She was branded a loose woman

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