Brandmark vs. Trademark — What's the Difference?

The logo of a brand

A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks. The trademark owner can be an individual, business organization, or any legal entity.

(transitive) To name or mark by branding; to give a brandmark to.

A symbol, word, or words legally registered or established by use as representing a company or product.

Provide with a trademark

Abbr. TM A name, symbol, or other device used to identify and promote a product or service, especially an officially registered name or symbol that is thereby protected against use by others.

A distinctive characteristic by which a person or thing comes to be known

To label (a product) with proprietary identification.

To register (something) as a trademark.

A word, symbol, or phrase used to identify a particular company's product and differentiate it from other companies' products.

Any proprietary business, product or service name.

The aspect for which someone or something is best known; a hallmark or typical characteristic.

(proscribed) To register something as a trademark.

(proscribed) To so label a product.

(informal) Distinctive, characteristic, signature.

A distinctive characteristic or attribute

A formally registered symbol identifying the manufacturer or distributor of a product