Pomade vs. Brilliantine — What's the Difference?

Pomade, traditionally made from lard or petroleum, has evolved to include water-based formulas, offering a flexible hold with a glossy or matte finish. It's particularly favored for structured hairstyles that require definition and luster, such as classic pompadours or side parts. On the other hand, brilliantine is known for its light texture and is often oil-based, designed to give hair a shiny, wet look without much hold, making it suitable for more casual, tousled styles that appear effortlessly polished.

While pomade is versatile, accommodating both slick, sleek styles and more textured, voluminous looks depending on its formulation (water-based for easier washing out and less grease, oil-based for stronger hold and shine), brilliantine is primarily focused on enhancing the hair's natural appearance. It adds sheen and a slight separation, ideal for achieving a "lived-in" look that's not overly styled.

Pomade users often seek a product that can maintain their hairstyle throughout the day, requiring a certain level of commitment to styling and maintenance, including the potential need for special shampoos to remove oil-based formulas. Brilliantine users, however, typically prefer a low-maintenance approach, achieving a natural shine that suggests health and vitality without the need for frequent touch-ups or special washing considerations.

Another difference lies in the application and distribution through the hair. Pomade, especially in its oil-based form, may require warming up between the hands to soften it for easier application and can be used to sculpt the hair into desired shapes. Brilliantine, being lighter, is effortlessly applied and spread through the hair, often used to finish styles by adding a touch of shine rather than sculpting.