Upmarket vs. Downmarket — What's the Difference?
Difference Between Upmarket and Downmarket
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Compare with Definitions
Upmarket
Appealing to or designed for high-income consumers; upscale
"He turned up in well-cut clothes ... and upmarket felt hats" (New Yorker).
Downmarket
Appealing to or designed for low-income consumers; downscale.
Upmarket
Designed for customers with a high income.
Downmarket
Designed for low-income consumers.
Upmarket
Towards the more expensive end of the market.
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Downmarket
Of, or relating to the less prestigious sector of the market.
Upmarket
To make or become upmarket.
Downmarket
Towards the less prestigious sector of the market.
Upmarket
Designed for high-income consumers;
He turned up in well-cut clothes...and upmarket felt hats
Downmarket
To make or become downmarket.
Downmarket
Designed for low-income consumers
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