Propaganda vs. Rhetoric — What's the Difference?

Propaganda is communication that is primarily used to influence an audience and further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda is often associated with material which is prepared by governments, but activist groups, companies, religious organizations, the media, and individuals also produce propaganda.

Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic – see Martianus Capella), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations.

The systematic propagation of a doctrine or cause or of information reflecting the views and interests of those advocating such a doctrine or cause.

The art or study of using language effectively and persuasively.

Material disseminated by the advocates or opponents of a doctrine or cause

A treatise or book discussing this art.

A concerted set of messages aimed at influencing the opinions or behavior of large numbers of people.

Skill in using language effectively and persuasively.

A congregation of cardinals, established in 1622, charged with the management of missions.

A style of speaking or writing, especially the language of a particular subject

Hence, any organization or plan for spreading a particular doctrine or a system of principles.

Language that is elaborate, pretentious, insincere, or intellectually vacuous

Information that is spread for the purpose of promoting some cause

Verbal communication; discourse.

Synonym of rhetorical.

The art of using language, especially public speaking, as a means to persuade.

Meaningless language with an exaggerated style intended to impress.

The art of composition; especially, elegant composition in prose.

Oratory; the art of speaking with propriety, elegance, and force.

Hence, artificial eloquence; fine language or declamation without conviction or earnest feeling.

Fig. : The power of persuasion or attraction; that which allures or charms.

Using language effectively to please or persuade

High flown style; excessive use of verbal ornamentation

Loud and confused and empty talk;

Study of the technique and rules for using language effectively (especially in public speaking)