Promo vs. Trailer — What's the Difference?

Promo and trailer are both terms associated with marketing and promotion. While they may seem similar, they serve distinct purposes and target different audiences. A promo, short for "promotion," is a broad term that refers to any advertisement, snippet, or teaser designed to promote a product, service, or event. On the other hand, a trailer is more specialized, primarily referring to previews for movies, TV shows, or video games.

Promos can be versatile and diverse. They can be brief commercials on TV, short radio spots, digital banners on websites, or even snippets on social media platforms. The primary goal of a promo is to generate buzz, inform the audience, and drive them towards a specific action, such as making a purchase or attending an event. Trailers, in contrast, focus on providing audiences a sneak peek of a film or show's storyline, highlighting key moments, characters, and themes to pique interest.

Another notable difference is the duration and content. While promos can be very brief, lasting only a few seconds, trailers are typically longer, offering a more in-depth preview. A promo might simply highlight the name and date of an upcoming event, but a trailer dives into the narrative, aiming to captivate viewers and persuade them to watch the full movie or series.

Lastly, the platforms or channels on which they're showcased can also vary. Promos are ubiquitous and can be found almost anywhere, from print media to digital platforms. Trailers, while also widespread, are commonly associated with movie theaters, TV networks, and online video platforms like YouTube or streaming services.