VS.

Pictogram vs. Logotype

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Pictogramnoun

A picture that represents a word or an idea by illustration.

Logotypenoun

A symbol or emblem that acts as a trademark or a means of identification of an institution or other entity, usually referred to as a logo.

Pictogram

A pictogram, also called a pictogramme, pictograph, or simply picto, and in computer usage an icon, is a graphic symbol that conveys its meaning through its pictorial resemblance to a physical object. Pictographs are often used in writing and graphic systems in which the characters are to a considerable extent pictorial in appearance.

Logotypenoun

(typography) A single type combining two or more letters (as a ligature or otherwise).

Logotypenoun

A single type, containing two or more letters; as, æ, Æ,

Logotypenoun

a company emblem or device

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