Merchandising vs. Marketing — What's the Difference?

Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products.

Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good.It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing).

The activity of promoting the sale of goods, especially by their presentation in retail outlets

The act or process of buying and selling in a market.

The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies.

The strategic functions involved in identifying and appealing to particular groups of consumers, often including activities such as advertising, branding, pricing, and sales.

The sale of merchandise in connection with an established brand, such as a sports team or a film.

Present participle of market

Gerund of merchandise

Buying and/or selling in a market (street market or market fair).

(archaic) Trade in merchandise.

Shopping, going to market as a buyer.

The promotion of goods for sale in a store, especially through advertising, attractive displays, discounts, etc.; also (generally), the promotion of any goods or services for sale.

(dated) Attending market as a seller.

(specifically) The promotion of a film, music group, theatre production, etc., through the sale of goods bearing motifs associated with the subject being promoted; also, such goods themselves collectively; merchandise.

(uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.

Present participle of merchandise

The act of selling or of purchasing in, or as in, a market.

The activities associated with selling products, such as identification of the market{7}, advertising at the right time in the right media{7}, and creating attractive packaging and displays; also, the study of the best methods to accomplish such goals.

Articles in, or from, a market; supplies.

The exchange of goods for an agreed sum of money

The activities required by a producer to sell his products, including advertising, storing, taking orders, and distribution to vendors or individuals.

The exchange of goods for an agreed sum of money

The commercial processes involved in promoting and selling and distributing a product or service;

Shopping at a market;