Implement vs. Launch — What's the Difference?
By Fiza Rafique & Maham Liaqat — Updated on March 22, 2024
Implementing involves putting plans or tools into action, while launching refers to the initial release of a product or service.
Difference Between Implement and Launch
Table of Contents
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Key Differences
Implementation is a comprehensive process that encompasses the detailed execution of a plan, strategy, or idea. On the other hand, launching is a specific phase within the broader implementation process, focused on the moment a product, service, or initiative is introduced to its intended audience or market for the first time. The launch is often marked by promotional activities and is crucial for establishing initial momentum and visibility.
While implementation is ongoing and may involve continuous adjustments, refinement, and troubleshooting to ensure the plan's effectiveness, launching signifies a singular, defining moment or event that marks the beginning of a product's or project's public life. Implementation requires careful planning, resources, and management to successfully integrate a new system, policy, or procedure into existing operations. In contrast, a launch is typically associated with marketing efforts, events, and announcements designed to generate interest and awareness.
The success of implementation is measured by the degree to which the new system, policy, or procedure achieves its intended goals, improves efficiency, or solves a particular problem. Meanwhile, the success of a launch is often evaluated based on initial market response, media coverage, and the level of engagement or sales generated. Implementation involves a series of steps, including planning, testing, and evaluation, and it is focused on ensuring the functionality and effectiveness of a new system or policy. Conversely, launching is more focused on the strategy for introducing the product or initiative to the market or public, emphasizing timing, presentation, and promotional tactics.
Both implementation and launch are critical to the success of projects and initiatives, but they serve different purposes and stages in the process. Effective implementation ensures that a project or system functions as intended and achieves its objectives, while a successful launch is essential for gaining visibility, building excitement, and encouraging initial adoption or sales. Despite their differences, both processes are interconnected, with successful implementation often relying on the momentum generated by a successful launch.
Comparison Chart
Definition
The process of putting a plan or system into effect.
The act of introducing a new product or service to the market.
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Focus
Execution and operationalization of plans or systems.
Promotional activities and public introduction.
Measurement of Success
Achieving intended goals, efficiency, and problem resolution.
Initial market response, media coverage, and engagement.
Key Activities
Planning, testing, evaluating, refining.
Marketing, announcements, promotional events.
Purpose
To ensure functionality and goal achievement.
To generate visibility and initial momentum.
Compare with Definitions
Implement
Realization of a project.
Project managers are responsible for the successful implementation of their projects.
Launch
Introduction of initiatives or campaigns.
The NGO launches a campaign to raise awareness about climate change.
Implement
Execution of strategies or policies.
The government implements new environmental regulations.
Launch
The debut of a product or service.
The tech startup is preparing for the launch of its new app.
Implement
To put into action or execute a plan.
The company implements a new training program for employees.
Launch
Market introduction of a new company.
The launch of the new fashion brand was accompanied by a high-profile party.
Implement
The process of integrating a new system.
The IT department implements a new software solution across the organization.
Launch
Starting point of a project's public phase.
The launch event for the community center will include speeches and a ribbon-cutting ceremony.
Implement
Application of techniques or methods.
Teachers implement innovative teaching methods in the classroom.
Launch
Beginning of a spacecraft's mission.
The space agency schedules the launch of its next satellite for Thursday.
Implement
A tool, utensil, or other piece of equipment that is used for a particular purpose
Garden implements
Launch
Set (a boat) in motion by pushing it or allowing it to roll into the water
The town's lifeboat was launched to rescue the fishermen
Implement
Performance of an obligation.
Launch
Start or set in motion (an activity or enterprise)
The government is to launch a £1.25 million publicity campaign
Implement
Put (a decision, plan, agreement, etc.) into effect
The scheme to implement student loans
Launch
An act or instance of launching something
The launch of a new campaign against drinking and driving
Implement
A tool, utensil, or other piece of equipment used in doing work
A gardening implement.
Launch
A large motorboat, used especially for short trips
A police launch halted a small boat
She cruised the waterways on a luxury motor launch
Implement
An article used to outfit or equip someone
Ecclesiastical implements.
Launch
To throw or propel with force; hurl
Launch a spear.
Implement
A means of achieving an end; an instrument or agent.
Launch
To set or thrust (a self-propelled craft or projectile) in motion
Launch a rocket.
Launch a torpedo.
Implement
To put into practical effect; carry out
Implement the new procedures.
Launch
(Nautical) To put (a boat) into the water in readiness for use.
Implement
To supply with implements.
Launch
To set going; initiate
Launch a career.
Launch a business venture.
Implement
To bring about; to put into practice; to carry out.
It’s a good thought, but it will be a difficult thing to implement.
Launch
To introduce to the public or to a market
Launched the new perfume with prime-time commercials on the major networks.
Implement
A tool or instrument for working with.
They carried an assortment of gardening implements in the truck.
Launch
To give (someone) a start, as in a career or vocation.
Implement
That which fulfills or supplies a want or use; esp., an instrument, tool, or utensil, as supplying a requisite to an end; as, the implements of trade, of husbandry, or of war.
Genius must have talent as its complement and implement.
Launch
To begin a new venture or phase; embark
Launch forth on a dangerous mission.
Launched out on her own after college.
Implement
To accomplish; to fulfill.
Revenge . . . executed and implemented by the hand of Vanbeest Brown.
Launch
To enter enthusiastically into something; plunge
Launched into a description of the movie.
Implement
To provide with an implement or implements; to cause to be fulfilled, satisfied, or carried out, by means of an implement or implements.
The chief mechanical requisites of the barometer are implemented in such an instrument as the following.
Launch
The act of launching.
Implement
To fulfill or perform, as a contract or an engagement.
Launch
A large ship's boat.
Implement
Instrumentation (a piece of equipment or tool) used to effect an end
Launch
A large, open motorboat.
Implement
Apply in a manner consistent with its purpose or design;
Implement a procedure
Launch
(transitive) To throw (a projectile such as a lance, dart or ball); to hurl; to propel with force.
Implement
Ensure observance of laws and rules;
Apply the rules to everyone
Launch
To pierce with, or as with, a lance.
Implement
Pursue to a conclusion or bring to a successful issue;
Did he go through with the treatment?
He implemented a new economic plan
She followed up his recommendations with a written proposal
Launch
(transitive) To cause (a vessel) to move or slide from the land or a larger vessel into the water; to set afloat.
The navy launched another ship.
Launch
(transitive) To cause (a rocket, balloon, etc., or the payload thereof) to begin its flight upward from the ground.
NASA launched several unmanned rockets before launching any of the Mercury astronauts.
Launch
(transitive) To send out; to start (someone) on a mission or project; to give a start to (something); to put in operation
Our business launched a new project.
Launch
To start (a program or feature); to execute or bring into operation.
Double-click an icon to launch the associated application.
Launch
(transitive) To release; to put onto the market for sale
Launch
(intransitive) Of a ship, rocket, balloon, etc.: to depart on a voyage; to take off.
Launch
To move with force and swiftness like a sliding from the stocks into the water; to plunge; to begin.
To launch into an argument or discussion
To launch into lavish expenditures
Launch
To start to operate.
After clicking the icon, the application will launch.
Launch
The movement of a vessel from land into the water; especially, the sliding on ways from the stocks on which it is built. (Compare: to splash a ship.)
Launch
The act or fact of launching (a ship/vessel, a project, a new book, etc.).
Launch
An event held to celebrate the launch of a ship/vessel, project, a new book, etc.; a launch party.
Product launch
Book launch
Launch
(nautical) The boat of the largest size and/or of most importance belonging to a ship of war, and often called the "captain's boat" or "captain's launch".
Launch
(nautical) A boat used to convey guests to and from a yacht.
Launch
(nautical) An open boat of any size powered by steam, petrol, electricity, etc.
Launch
To throw, as a lance or dart; to hurl; to let fly.
Launch
To strike with, or as with, a lance; to pierce.
Launch your hearts with lamentable wounds.
Launch
To cause to move or slide from the land into the water; to set afloat; as, to launch a ship.
With stays and cordage last he rigged the ship,And rolled on levers, launched her in the deep.
Launch
To send out; to start (one) on a career; to set going; to give a start to (something); to put in operation; as, to launch a son in the world; to launch a business project or enterprise.
All art is used to sink episcopacy, and launch presbytery in England.
Launch
To move with force and swiftness like a sliding from the stocks into the water; to plunge; to make a beginning; as, to launch into the current of a stream; to launch into an argument or discussion; to launch into lavish expenditures; - often with out.
Launch out into the deep, and let down your nets for a draught.
He [Spenser] launches out into very flowery paths.
Launch
The act of launching.
Launch
The movement of a vessel from land into the water; especially, the sliding on ways from the stocks on which it is built.
Launch
The boat of the largest size belonging to a ship of war; also, an open boat of any size driven by steam, naphtha, electricity, or the like.
Launch
A motorboat with an open deck or a half deck
Launch
The act of propelling with force
Launch
Set up or found;
She set up a literacy program
Launch
Propel with force;
Launch the space shuttle
Launch a ship
Launch
Launch for the first time; launch on a maiden voyage;
Launch a ship
Launch
Begin with vigor;
He launched into a long diatribe
She plunged into a dangerous adventure
Launch
Get going; give impetus to;
Launch a career
Her actions set in motion a complicated judicial process
Launch
Smoothen the surface of;
Float plaster
Common Curiosities
Can a launch occur without implementation?
A launch is part of the implementation process, specifically the phase where a product or service is introduced to the public. Without the broader implementation process, a launch could lack the necessary support and planning for success.
How do you measure the success of an implementation?
Success is measured by how well the implemented system or policy meets its intended goals and improves upon previous processes.
What's the difference between implementing a plan and launching a product?
Implementing a plan involves the entire process of putting it into effect, while launching a product refers to its initial introduction to the market.
Is the launch the final step of implementation?
The launch signifies a key moment in the implementation process, but not necessarily the final step, as ongoing adjustments and improvements may be necessary.
What activities are involved in a launch?
Activities include marketing efforts, promotional events, and announcements aimed at generating interest and awareness.
How does feedback play a role in the implementation process?
Feedback is vital for identifying issues, gauging user satisfaction, and making necessary adjustments to improve the system or policy being implemented.
Can a project have multiple launches?
Yes, a project can have multiple launches, such as phased rollouts of features or regional launches, to target different markets or stages of development.
What factors can influence the success of a launch?
Factors include market readiness, the uniqueness of the product or service, the effectiveness of marketing strategies, and the overall quality of what is being launched.
Why is planning important for both implementation and launch?
Planning is crucial to align resources, set expectations, and prepare for challenges, ensuring both the implementation process and the launch event are executed smoothly and effectively.
Are there different strategies for launching in various industries?
Yes, launch strategies can vary significantly across industries, reflecting differences in target audiences, regulatory environments, and market dynamics, necessitating tailored approaches for each sector.
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Written by
Fiza RafiqueFiza Rafique is a skilled content writer at AskDifference.com, where she meticulously refines and enhances written pieces. Drawing from her vast editorial expertise, Fiza ensures clarity, accuracy, and precision in every article. Passionate about language, she continually seeks to elevate the quality of content for readers worldwide.
Co-written by
Maham Liaqat
