Iams vs. Eukanuba

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Iams () is a popular brand name for dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide. The company sells pet food for cats and dogs formulated for puppy/kitten, adult and mature.


Eukanuba ( EW-kə-NOO-bə) is a brand name of dog food and cat food, owned and manufactured by Mars, Incorporated worldwide and by Spectrum Brands in European markets; previously handled by Procter & Gamble from 1999 through 2014. The company produces 17 different types for dogs, based on age, breed, and performance area, as well as 13 formulas for cats, including kitten, adult maintenance, hairball, sensitive stomach and weight control, indoor and outdoor, and mature.In its largest divestiture in five years, Procter & Gamble announced in April 2014 that it would sell its Eukanuba, Iams and Natura pet food brands in all markets except Europe to Mars, Incorporated for $2.9 billion in cash.

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