Adware vs. Malvertising



(computing) A software application that includes advertisements, which are displayed while the software is running. Developers use adware as a source of income and to keep the costs of the software down (usually making it free). Some adware programs can include spyware.


(computing) Internet advertising whose real intention is to deliver malware to the viewer's computer.


Adware, often called advertising-supported software by its developers, is software that generates revenue for its developer by automatically generating online advertisements in the user interface of the software or on a screen presented to the user during the installation process. The software may generate two types of revenue: one is for the display of the advertisement and another on a basis, if the user clicks on the advertisement.



Malvertising (a portmanteau of ) is the use of online advertising to spread malware. It typically involves injecting malicious or malware-laden advertisements into legitimate online advertising networks and webpages.

‘malicious software (malware) advertising’;


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