Advertising vs. Advertorial

Advertisingnoun

Communication whose purpose is to influence potential customers about products and services.

Advertorialnoun

An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.

Advertisingnoun

The industry or profession made up of such communications.

Advertorialnoun

an advertisement that is written and presented in the style of an editorial or journalistic report

Advertisingnoun

a communication publicly promoting some product or service.

Advertorial

An advertorial is an advertisement in the form of editorial content. The term is a blend (see portmanteau) of the words and Merriam-Webster dates the origin of the word to 1946.In printed publications, the advertisement is usually written to resemble an objective article and designed to ostensibly look like a legitimate and independent news story.

‘advertorial’; ‘advertisement’; ‘editorial.’;

Advertisingnoun

the business of advertising; the activity engaged in by professional publicists for pay.

Advertisingnoun

a public promotion of some product or service

Advertisingnoun

the business of drawing public attention to goods and services

Advertising

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.